The advancement of digital quality compositing techniques has made this what use to be two different shoots with totally different set of lighting and production variables, can now be done in one day on one set creating a significant economic savings. In this case the video was to be shot on green screen so the subject could be dropped into the backdrop. In Still photos it is easier to drop your subject into white, grey or black depending on your final images "type of light". In this case we know that the subject would be back-lit and would cast a shadow. I chose to silo the subject with white. I knew there was a light flair behind the subjects head, so I cut a hole in the paper seamless and stuck a light threw the paper. This helped both with the shadow and the highlight in the hair simulating the street lamp. The client at this point had not locked in the background "plate". We had spent a couple days driving around movie lots looking for the "right" alley that would work for the art director. Nothing was "perfect" and again digital one out over practical. The backdrop was bought from a stock image bank and I had my lighting reference. WIth some love and trickery I was able to manipulate the stock image to what we needed and then dropped in our subject and the "alternative" shadow. The concept on this is to have the shadow be the "alter-ego" so we hired a very muscular army stunt double to be our shadow silhouette. As in most things, good ideas need a lot of tweaking. The aart director had a very specific "gamer character" in mind, and since this very fast Dell computer was all about gammers, we needed the action hero shadow to be more specific. So what we could have done with just a computer, or even action figure we paid a hollywood double to stand in for a shadow that we barely used ... but in our business better safe then sorry. SO I was required to manipulate the shadow image to be more like the cartoon and volia'. A lot of post production "love" is I like to call it ... and you have our Dell print Ad.